Exploring Claims Substantiation through Various Testing Methods to Support your Claims
A past presentation by Annie Ugurlayan from last year's 2017 Cosmetic Compliance event.
• Learn about the laws and guides for making anti-aging, slimming, firming, moisturizing, and green claims
• Hear examples of when such claims were and were not properly substantiated
• Become familiar with what constitutes an advertising claim, including when you are using social media
• Review claim substantiation with the FTC and NAD and explore their recent cases
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