The DO's and DONT's of Social Media Compliance for Cosmetics
From the meteoric rise of digital-native brands such as Glossier and Kylie Cosmetics to Anastasia Beverly Hills' astounding earned media value of over $105 million, few other industries can compete when it comes to leveraging social media to drive growth.However, despite it's potential, social media is not without it's risk. As customers have become increasingly knowledgeable and savvy when it comes to cosmetic ingredients, public, and as a result, regulatory scrutiny has increased dramatically over the last few years and shows no sign of slowing down.
To ensure your social media content is compliant as well as effective, we created this cheat sheet related to:
Federal Trade Commission’s (FTC) Endorsement Guides and it's impact on influencer marketing
What beauty companies can and cannot claim on social media according to the FDA
Connecting the dots between compliance and social media engagement - understanding the value of authenticity
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