September 24 - 26, 2018 |
New York

Andra Dallas

Counsel, Claims Substantiation, R&I

Andra Dallas is an attorney in the claims substantiation department at L’Oreal US. She works on a daily basis to make sure that claims in all formats including TV, digital and print can be validated in national and international markets.  She also reviews all product packaging and product specific communication such as education materials for stylists and salons.  Ms. Dallas works closely with internal teams in the lab, evaluation department and consumer divisions to design testing strategies, whether those tests are clinical, instrumental or consumer related.  Ms. Dallas focuses on the haircare, styling and color products for L’Oreal and related brands, and occasionally works on products in skincare.  She also led the claims review during the acquisition process of Carol’s Daughter, and is currently responsible for managing claims for all of the other multi-cultural hair brands currently owned by L’Oreal including Mizani and Soft-Sheen Carson.  Ms. Dallas is also responsible for all projects marketed in L’Oreal’s Hispanic Zone countries , is fluent in Spanish, and is currently learning French.  Prior to joining L’Oreal in 2015, Ms. Dallas was an attorney at the Children’s Advertising Review Unit, a division of the Council of Better Business Bureaus.  There, she was responsible for reviewing claims of companies in all types of media and opening investigations when claims were not consistent with industry advertising guidelines and regulatory framework.  Ms. Dallas lives in Montclair, New Jersey with her husband and two children.  When not working, she enjoys running and has successfully completed six marathons.

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